
#Sustainability: Tik-Tok spreads the word
By Emma Harris Publication Date: March 31, 2021 Picture this: The weather is getting warmer and you’re sitting in the hammocks scrolling through TikTok to pass the time. You see people doing dance challenges, posting about things that “just make sense,” maybe you even see the Rider Tour Guides pop up on your For You Page (FYP), but how is TikTok content contributing to larger conversations? With hashtags like #sustainability or #ecotok and over 200 million views, the short vi